13 Best Link Building Free Tools That Help You To Build Backlinks

Link Building Tools

To provide relevant results, Google updates its ranking algorithm frequently. Link building Tools, however, still has a significant effect on rankings.

External hyperlinks from other websites are like endorsements. A website with more backlinks will rank higher than a website with none, all other things being equal.

However, that does not imply that you may flood your website with hyperlinks and succeed. To increase your authority, you need links from sites that are both relevant and reliable.

The good news is that there are several tools available that you can use to create a link-building strategy, including outreach, tracking current backlinks, and researching the link profiles of your competitors.

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Are you trying to launch a link-building effort that will be effective?

If so, you’ve come to the correct place. We’ll take a close look at the best free link-building tools in this article.

Top 12 Free Tools for Link Building

There is no shortage of link-building tools available, but picking the best one for your company can be challenging.

You can utilize the following list of free tools to support your white hat link development approach.

1. Majestic SEO For Backlinks Monitoring.

A well-liked tool for link building is Majestic SEO. By crawling and mapping the web, it provides a substantial “Link Intelligence” database.

What it Does

Two indexes are available from Majestic SEO: Fresh Index and Historic Index.

A list of the pages and links that it has discovered over the previous 120 days can be viewed in the Fresh Index. It also contains any links you might have misplaced during that time. Understanding how link building campaigns impact your immediate rankings using this is helpful.

The Historic Index is a huge database with billions of unique URLs that covers the last five years. This enables you to track the SEO progress of your website.

Although you only have restricted access to some of its features when you sign up for a free subscription. However, you can still see crucial indicators like referring domains and external backlinks.

Citation Flow measures the volume of links pointing to a website, whereas Trust Flow measures the quality of links pointing to a URL. Both are accessible through the free plan.

awe-inspiring free tool for link building
Viewing the Trust Flow and Citation Flow of websites that are appearing on the first page for a specific term is one approach to use Majestic SEO. This can help you understand how simple or challenging it is to rank.

Rates for Majestic SEO.

You can upgrade to a subscription plan if you need features and metrics that are not included in the free plan.

The Lite plan’s monthly price ranges from $49.99 to $399.99 for the API plan (ideal for developers and agencies).

2. MozBar for Keyword Research

free link-building tool mozbar
With the help of the free Chrome plugin MozBar, you can look for backlinks and see metrics directly in the search results.

How  it work ? 

The SEO tool MozBar is really simple to use. You can rapidly determine how competitive a keyword is after installing the extension on your browser and entering it.

You may still view other metrics like Domain Authority and Page Authority in the free version despite its limited functionality.

A metric called Domain Authority was created by Moz as a tool to assess a website’s overall power and potential for search engine visibility. (Websites that rank higher on Google’s first page tend to have better Moz Domain Ratings.)

A metric called Page Authority assesses a page’s capacity to appear in the search results for a given keyword. Higher scores correspond to better ranks for both metrics, which have scores ranging from 0 to 100.

Free Link-building Tool Mozbar

Link Building Tools: You can rank for that keyword with little effort if the search results include websites with a low Domain Authority.

You can raise your domain authority to compete even if the results include high authority competitors.

To find out how websites on the first page of Google rank so well, you may also utilise the MozBar tool’s Link Explorer feature to look up links and view other SEO data.

A backlink analysis will provide you a better understanding of what it will take to rank higher than your rivals.

The MozBar Price

Despite being a free tool, MozBar only has a few functionalities. You may also join up for Moz Pro with the following options if you’re searching for extra features like rank tracking and more backlink data:

Pricing for the mozbar free link building tool
You can sign up for a free 30-day trial and save 20% by converting to an annual plan.

3. Free Link Building Tool Hunter.io For Finding Emails

A tool that makes it simple for you to find email addresses is called Hunter.io.

How It Work.

One of the most crucial elements of link building and PR is outreach. The procedure is contacting webmasters and asking for an inbound link to your website.

Finding the appropriate contact information, however, is frequently difficult when running an outreach email campaign.

Your email will probably not be read if it doesn’t go to the proper person. The fact that businesses don’t typically provide employee email addresses complicates things even further.

You can rapidly locate email addresses connected to any website with Hunter.io. Enter the company’s URL into your browser to begin your search.

Free Link Building Tool Hunter.

To access further features like search filters and CSV downloads as well as the complete results, you must first register for an account.

Email verification is another another useful function provided by Hunter.io (as seen by the green checkmarks above). You can learn about an email’s usage and activity from this.

You can conduct 50 free searches every month with a free account, but if your outreach emails increase, you can always upgrade to a premium subscription.

Hunter.io Cost.

Hunter.io offers a variety of plans based on your need. The free plan is ideal for you if you’re just getting started with outreach for link building.

The many plans that Hunter.io provides with its email finding tool are shown below:

Note: that a yearly plan allows you to save 30%.

4. Using Ahrefs to Look for Broken Links.

A variety of effective SEO tools are available from Ahrefs, including those for backlink development, rank tracking, and keyword research. However, we will simply discuss their broken link checker in this piece. You can use it to create high-quality links to your website for free.

How It Work.

You can rapidly check for broken inbound and outbound links on your site with Ahrefs’ broken backlink checker. In order to prevent sending visitors to a 404 page, fix any broken links.

The broken backlink checker by Ahrefs is not just for your own website. The tool can also be used to check for broken outbound connections on websites related to your field.

The tool will display you a list of broken links when you enter a URL.

free link-building tool ahrefs

You can construct something similar and request that they link to your website instead if a site is connecting to a resource that is no longer available.

You can conduct daily, weekly, or monthly crawls with Ahrefs’ broken link checker to aid in your broken link building efforts. Then you can start working on an outreach campaign after exporting the data to a CSV file.

Pricing for Ahrefs

The link building tool from Ahrefs only displays some of the broken backlinks. To view all the link data, you must sign up for one of their premium subscriptions. You also have access to their other tools, which is wonderful news.

5. Backlink Generator and Sitechecker For Monitoring Backlinks.

The Sitechecker platform’s useful SEO tools, Backlinks Generator and Backlink Analysis, make promoting external websites a lot easier. They allow you to simply construct connections to landing pages for free, as well as keep track of the quantity and calibre of backlinks coming from your project’s and your competitors’ websites. It won’t take up a lot of your time and can get you going quickly.

How It Work.

A tool called Backlinks Generator can be used to get unpaid links to a page. It develops indexed backlinks from analyzer sites automatically. These initiatives receive a lot of traffic and have an excellent link profile. This enables you to advertise the new website more successfully and prevents overspend on projects operating in crowded markets.

Backlinks Generator is especially advised for newly launched projects because it quickly generates the initial URLs for landing pages. It is advised to utilize the tool in conjunction with other comparable Site checker services, like Backlinks Checker to detect links that were created naturally and Backlinks Tracker to determine which links have the greatest influence on ranking growth.

A tool for thorough study of backlinks over various time periods is backlink analysis. In order to uncover ways to boost your ranks, it also includes an analysis of link strategies used by competitors. This program gathers information from several services and presents the connection profiles in the most unbiased way possible.

The most crucial URLs for a website can be found by researching traffic dynamics and link growth. Analysis for durations ranging from 1 to 12 months is permitted. You can create your own link-building strategy using past data from the previous year.

Simply gather backlink information from Ahrefs, Semrush, Majestic, and Serpstat and download it all at once to use the program. Then choose a time frame and obtain the analysis data.

You can create your own plan based on this information.

Website Checker Cost.

The product line of Site checker includes backlink analysis and a backlinks generator, both of which come with three payment tiers. Maximum features are offered for $99 per month, with pricing beginning at $29 per month. By purchasing a yearly plan, you can save a lot of money.

An overview of Site checker’s plans is provided below:

You can sign up for a free 7-day trial and save 20% by converting to an annual plan.

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Whitespark’s Free Tool For Link Building.

You can track your online citations with Whitespark’s local citation search and find new sites to submit your website to.

How It Work.

Link Building Tools: For websites to rank for local search searches, citation building is essential. A local citation is an online reference to your name, address, and phone number. A listing on a business directory like Yelp or Foursquare would serve as an illustration.

You may discover new local directories on the internet where you can submit your website with Whitespark’s local citation finder. To use the tool, you must first register.

Make a new campaign and include pertinent information about your company. Following your input, the programme will create a list of citation sources. Make sure that each source you submit to uses the same NAP (name, address, and phone number).

Whitespark Cost

One drawback of the free edition is that you can only create one campaign and do three searches each day. It also aggregates a large number of inaccessible citation sources.

Depending on your needs, Whitespark provides a number of premium options. You can receive infinite search results and other added features like the ability to track citations from them.

7. Ubersuggest For Backlink Analysis Ubersuggest is a free tool for links.

A keyword research tool called Ubersuggest offers a tonne of keyword ideas as well as SEO statistics like search volume, CPC (cost per click), and ranking difficulties.

A free backlink checker that reveals who links to you and your rivals is also included in the service.

How It Works.

Perform a link analysis of the websites that are appearing on the first page before you begin to build links. You’ll have a clearer notion of what it will take to rank above those pages after reading this.

With the use of Ubersuggests’ backlink checker, you may analyse the backlinks of rival websites to find out where they are coming from.

Just conduct a search for the keyword you wish to dominate. Record the URLs of the websites that appear on the first page and enter them into the backroom tool.

An overview of a website’s links for the term “make a home gym” is provided below:

With some quality backlinks, it will take some work, but it is possible to outrank this website.

The ability to see where your competitors are obtaining their links is another useful function.

With this knowledge, you can contact such websites and ask for a link. Your rankings will rise as a result of improving your link profile.

Uber’s suggested price

Comparing the cost of Ubersuggest to other link-building tools, it is reasonable. You may access SEO training resources and other tools like keyword research, daily rank tracking, site audits, and more by upgrading to a paid account.

8. Google Brand Mentions Alerts


Google Alerts: A Free Tool for Link Building.

You can make notifications using Google Alerts for any topic. It’s a fantastic method to remain current on business news. Naturally, you may use this tool to create links as well.

How It Work.

Brand mentions occur when something about your business is mentioned on another website. If your company’s name or products are referenced online without a link, that is a simple opportunity to develop links.

You can set up Google Alerts to notify you anytime your company’s name or products are mentioned on any websites. You can then look at the content that references your brand by clicking through those notifications.

Send an email to the brand mentioned that isn’t linked asking them to link to your website. As a result, it is simpler to spot link-building possibilities as they arise.

Search Engine Alerts Price

Google Alerts is absolutely free to use for all digital marketers, in contrast to the majority of the link development tools on this website. To begin, all you need is an email address.

9. BuzzSumo, a free tool for developing links, for identifying influencers.

Using BuzzSumo’s content marketing platform, you may look for and learn more about effective content.

How It Work.

Link Building Tools: You can acquire information about content using BuzzSumo, such as Facebook and Twitter shares, engagement ratings, and the quantity of links an item has.

You can recognise stuff that others are sharing and linking to thanks to this kind of understanding. To further your research and locate influential people in your sector, use BuzzSumo.

You can undertake an outreach effort and encourage influencers in your field to share or link to your material if you have a list of them.

BuzzSumo Cost

A 30-day free trial of BuzzSumo is available. However, you’ll need to upgrade to one of their commercial plans, which start at $99 per month, if you want to continue utilising their software.

10. Snov.io For Outreach Snov.io free tool for link building.

A platform for outreach called Snov.io lets you find email addresses and set up drip marketing campaigns.

How IT Work.

You may develop high-quality links from reputable websites in your field by engaging in outreach. But doing it at scale is one of the biggest obstacles.

It takes a lot of time and effort to track each outreach campaign individually in a spreadsheet.

You can scale your outreach efforts and track your emails with Snov.io. Additionally, the tool has an automated follow-up capability that enables you to communicate with possible link prospects.

Free Link-building Tool snov.io

It will check your list of emails against its database of over 90 million confirmed email addresses if you upload it.

Snov.io Costs

A free plan from Snov.io comes with 100 drip campaign recipients and 50 monthly credits (payment units used to search and validate addresses).

You get access to all the tools and services even with the free plan, and you may upgrade if your needs change.

An summary of Snov.io’s plans may be found here:

Free link-building tool snov.io
By changing to a yearly plan, you can receive two months for free.

11. SE Positioning For Backlinks Analysis.

The SEO Backlink Checker from SE Ranking gives you a high-level overview of a website’s backlink profile while letting you go into the specifics.

How It Work.

Link Building Tools: You can examine domains, domains without subdomains, and particular URLs using SE Ranking. Simply enter the address in the search box and click “Find backlink.”

You’ll receive a list of the essential metrics for the domain or URL right away, including Domain Trust and Page Trust, the total number of backlinks and referring domains the site has, and the percentage of referring domains that are from.edu and.gov TLDs.

This allows you to check how many of the site’s backlinks are dofollow and how many are marked with the nofollow tag.

You can determine the strength of the domain’s backlink profile using these indicators. For instance, you can search Google for websites with “Write for us” pages to find opportunities for guest writing.

You’ll need to take a look behind the scenes before contacting these websites to evaluate the possible link’s value and determine whether it’s worthwhile. The SE Ranking tool can be used to filter your prospects.

Pricing SE Ranking

A comprehensive SEO platform that includes the Backlink Checker is available for a monthly cost. On their landing page, you can choose the restricted version, nevertheless.

The Backlink Checker’s landing page provides very little useful information. You can register for a 14-day free trial to gain access to an extensive list of any site’s backlinks.

You’ll need to purchase one of the subscriptions after the trial period is finished.

An annual subscription to their Essential package is $18.6/month. You’ll be able to check up to 20 domains each day with this pricing option.

Additionally, you’ll have access to a full set of SEO tools, including ones for checking backlinks, auditing websites, researching keywords and competitors, and tracking rankings.

12. Link Disavow Tool for Link Disavowal

Using the Disavow Links tool, you can request that Google ignore particular backlinks referring to your website.

How It Work.

For websites that over-spam their pages with backlinks, the Penguin algorithm update penalizes them and lowers their rankings.

Although in theory this makes sense, there are unforeseen implications as well. Untrustworthy rivals may flood your website with dubious links in an effort to lower your ranks.

To get rid of Spammy links, it is sense to analyze your link profile.

Use the Disavow Links tool to tell Google to disregard low-quality links leading to your website if you are unable to manually remove them.

Make a text file with a list of backlinks, then submit it.

Here’s an illustration of how to put the links you want to disavow in a text file:

denounce link building software

Google advises using this tool sparingly and only in cases where getting spammy links manually deleted is impossible.

Links to Disavow Pricing

The Disavow Links feature is absolutely free to use, much like Google Alerts. However, it will take a few weeks for Google to review and remove the links once you submit a file.

Currently, we are witnessing a number of instances of SEO spam on websites where hackers upload malicious JavaScript to convert SERP results to Japanese or Pharma characters.

13. SEO PowerSuite’s SEO SpyGlass

Link-builders will find SEO SpyGlass from SEO PowerSuite to be of great use in monitoring backlinks.

How It Work.

Link Building Tools: The application will gather all of the website’s backlinks once you launch it and establish a project for it.

SEO SpyGlass examines all potential backlink qualities, classifying them according to kinds like nofollow/dofollow, image/text links, and more. The software builds an anchor cloud for the domain after analyzing anchor texts. The program anticipates a Penalty Risk measure and allows you to find spam websites and spam networks. Additionally, it offers estimates of referral traffic (according to Google Analytics).

A breakdown of all backlinks by TLDs, the locations of connecting websites, the number of unique IPs, and other information are also displayed.

InLink Rank / Page InLink Rank, an SEO SpyGlass proprietary metric that essentially equates to PageRank, is used to assess the strength of a domain and a page.

Link builders can use the bulk analysis feature in SEO SpyGlass to check the domain authority of up to 200 URLs at once.

Filtering and exporting a CSV or Excel table of all the found connecting domains is possible. The contact emails can then be found by entering the detected domain into Link-Assistant (if they are publicly available on the websites).

With the help of the link management tool Link-Assistant, you can contact potential connect partners and ask them to link to you. When your backlink is ready, you store it in Link-project Assistant’s so that later it can be checked to make sure all of the links are present.


Therefore, Link-Assistant and SEO SpyGlass work well together to help link builders find link prospects and monitor their work progress. There are certain restrictions on the tools’ free versions. For instance, the Free edition of SEO SpyGlass has a cap of 1,100 links per domain that may be checked.

The Professional version enables automated tasks and up to 250,000 link checks per website. Additionally, the Enterprise version has the ability to create and transmit white-label reports as well as store 100 projects in the cloud.

The pricing is lower if you get the entire SEO PowerSuite bundle. SEO SpyGlass Professional is $99/year and Enterprise costs $199/year.

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The most significant indicator in Google’s ranking algorithm may be backlinks.

Link building should be your top goal if you want to rank higher than your rivals and increase traffic to your website.

You can manually generate links on your own, but to speed up the process and keep track of your efforts, you should eventually think about spending money on premium link building solutions.