The most popular professional network is called LinkedIn. It’s a location where you can advance your career, meet new people and business partners, or perhaps get hired. With more than 830 million users globally, it is also a fiercely competitive market.
Make sure your profile is as clickable as possible to acquire more views on your LinkedIn profile, stand out from the competition, and leave a fantastic first impression on prospective employers or clients.
Fortunately, a few small adjustments can have a big impact. The following three changes will help your LinkedIn profile look more appealing.
How to increase LinkedIn views.
1. Create a powerful, keyword-rich headline.
One of the most important parts of your LinkedIn profile is the headline. It not only appears at the top of your profile page, but it also appears in search results right next to your name and photograph.
In light of this, it’s crucial to make sure your headline is powerful and keyword-rich in order to receive more views on LinkedIn. You also want to make sure it attracts the interest of potential leads, clients, or employers and appropriately represents your professional brand.
Consider what you want others to know about you, then concentrate on that. Here are some pointers for writing a catchy headline:
- Make use of keywords that are associated with your sector or specialty.
- When describing what you do, use action verbs.
- Emphasize your qualifications or areas of expertise.
- To quantify your experience or accomplishments, use figures or statistics.
The very last thing you want to do is leave your headline as “Title at Company Name,” which is the default. Instead, put in the effort to make it distinctive because this is your chance to highlight your contributions.
Try something like Marketing Manager | 5+ Years Developing Successful Marketing Campaigns | Social Media Marketing | Content Strategy in place of, say, Marketing Manager at ABC Company. Someone looking through a tone of LinkedIn profiles is more likely to see this.
2. Add a branded cover photo and a headshot that looks professional.
Another crucial component of your LinkedIn profile that might increase views is your headshot. It not only helps people associate you with a face, but it also makes you more noticeable in search results.
A professional-looking headshot is what you should aim for. Don’t seem too casual, but make sure it still looks like you.
Here are some pointers for taking a superb LinkedIn profile picture:
- utilize a simple background (avoid busy or distracting ones).
- Light is important! Make sure your headshot is properly illuminated.
- Put on professional clothing that is suited for your industry.
- Put a smile on your face (smiling helps).
After you capture your shot, it’s crucial to properly crop it. Not the edges, but close to the center is where you want your face to be. You don’t want the top of your head to be cropped off since LinkedIn will automatically turn your headshot into a circle.
It’s time to add a branded cover photo or background photo after you have a fantastic headshot (this is the photo that appears at the top of your profile page in place of that empty blue space). Although not many people bother, this is a fantastic opportunity to promote your business or personal brand and increase views on LinkedIn.
To make a fantastic LinkedIn cover photo, remember to:
- Use photos with high resolution.
- Make sure you use the appropriate size (1584 (w) x 396 (h) pixels).
- Include text (but only easily readable text).
- Connect the image to your line of work or industry.
Be original and imaginative; stay away from stock or overused photos. In this manner, when someone visits your profile, they will immediately have a solid understanding of who you are and what you do.0
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3. Write an intriguing “About” section.
One of the most frequently viewed areas on your LinkedIn profile is the “About” section. This makes it one of the greatest venues for showcasing your personal brand because you can explain your professional story with a catchy introduction that highlights the benefits you could provide a prospective employer, client, or business partner.
You’ll need to reflect a little bit if you want to write an engaging About section. What do you excel at? What specialties do you have? What distinguishes you? What accomplishments are you most pleased with?
It’s time to express your major selling points after you have a solid understanding of them. Use them wisely and take the time to create a compelling story since you have a whopping 2,600 characters to work with.
Here are some pointers for crafting an engaging “about” section:
- Don’t just paste your resume summary into the document.
- Make it personal by relating a few personal details (but keep it relevant to your career).
- Be thorough when describing your work (don’t just state “I’m a marketer”).
- Emphasize your strengths and what sets you apart from the competitors.
- Don’t only think about what you’ve done; concentrate on the outcomes you’ve obtained.
- For instance, consider saying “I’ve successfully led marketing initiatives that yielded a 25% increase in website traffic” rather than “I’m a marketing manager.”
- When feasible, use figures or statistics to describe your experience or accomplishments.
- Include keywords that are associated with your sector or specialty.
- Try to write in a casual, kind, and professional style.
- To make it simple for people to contact you, be sure to include your contact information.
- Make sure your writing is clear and free of errors.
People are more inclined to read your About section if it is intriguing and compelling. And that’s exactly what you want because building a connection begins with getting to know someone.
Are you prepared to create a stellar LinkedIn profile for yourself?
Making a solid first impression on LinkedIn requires some work, but by using these three suggestions, you may increase the number of views on your profile.
You’ll be well on your way to acquiring new clients, securing new employment, or simply bolstering your personal brand by putting your best foot forward to increase the curb appeal of your LinkedIn profile.
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